Open 1966–2006 · closed at noon, January 9, 2006 · the tower came down May 9, 2006. This is a memorial - nothing here is for sale.

The Coney Island of Las Vegas

Hotel · Casino - 3750 Las Vegas Blvd South, between Monte Carlo and Bellagio

“Step right up to ‘The Coney Island of Las Vegas!’ ” their own homepage, 1996

The Boardwalk

Four hundred and thirty-six feet of make-believe midway on the most expensive sidewalk on earth: a roller coaster that never rolled, a Ferris wheel ridden by mannequins, a forty-five-foot clown named Jocko - and behind all of it, the cheapest honest bed, steak and blackjack hand on the Strip.

The Boardwalk casino at night: a white wooden-style roller coaster facade with red neon BOARDWALK CASINO letters, a lit Holiday Inn marquee stacked with price cards, a Ferris wheel, souvenir storefronts and a glowing clock tower against a black sky.
Night on the Boardwalk: the make-believe Cyclone, 99¢ margaritas, $1.99 strawberry shortcake, Surf Buffet 24 hours and the clock tower holding 7:22. c. 1995–2002. Photo: Carol M. Highsmith - Library of Congress, Prints & Photographs Division · Public domain (Carol M. Highsmith Archive - no known restrictions)
the lights move; Highsmith’s photograph remains unchanged

Photo: Carol M. Highsmith - Library of Congress, Prints & Photographs Division · public domain, no known restrictions · modern light animation. Full provenance.

Stay till dark - the signs light up

The numbers, as posted.

A 2002 sign survey counted “a ridiculous amount of internally lit signage advertising everything from hotel promotions to prices of drinks.” People recite these numbers from memory twenty years later. They are the whole sales pitch, and the whole eulogy:

  • 49¢shrimp cocktailthe marquee, 1992
  • $3minimum tables - “HOME OF” said the coaster, in letters six feet tallthe facade, 2002–06
  • 99¢margaritas, piña coladas, daiquiris & chi chisthe buffet marquee, photographed Nov. 2000
  • 99¢a dozen cake doughnuts, made on site - six more for a pennyas remembered; priced per the Las Vegas Sun, 2006
  • $25a room, a night - “frugal room rates” to the very endtheir own site, December 2005

Seven surviving fascia bills, rebuilt in photographed order from the Boardwalk’s night views. Full provenance.

A tarnished brass house horn beneath the bulb rail in the Boardwalk slot bar.

October 2001 · fifty seconds inside

The room still makes noise.

A guest’s camcorder kept the slot machines, the casino floor and the house speaking over the public-address system.

Sound stays off until you press play.

Recorded inside the Boardwalk on a guest’s camcorder, October 2001 · © vidmem7856. The horn beside it is a modern recreation from period reference. Full provenance.

Green brochure cover reading ALL NEW Holiday Inn Casino Boardwalk, CONEY ISLAND COMES TO LAS VEGAS!, with a map placing a clown face at 3750 Las Vegas Blvd South and a night photo of the lit carnival facade and roller coaster.
Their own brochure, c. 1996–98 - teal, hot pink, Jocko on the map, and “Boardwalk Casino, Inc. is traded on NASDAQ under the symbol BWLK” in the fine print. Scan: RetroLand U.S.A. (Flickr) · CC BY-NC 2.0
All new

Coney Island comes to Las Vegas!

That was the 1995 pitch: a Holiday Inn from 1966 puts on a carnival facade, registers a 45-foot clown with the SEC, and spends its last decade as the cheapest honest bed, steak and blackjack hand on the Strip - until CityCenter needed the dirt.

Holiday Inn to Viscount to Boardwalk to dust, in forty years. Every claim cited, every conflict flagged, ending at 2:35 a.m., May 9, 2006. the whole timeline, 1966–2006

The Whole Story

Las Vegas Boulevard sidewalk outside the Boardwalk area with newspaper boxes, restaurant signs, a bus, a billboard structure and construction fencing.
Las Vegas Boulevard outside the Boardwalk · Julio López Saguar, 2004

Before the doors, the sidewalk was already performing

The supporting cast stood outside.

Newspaper boxes. Restaurant boards. A bus behind construction cloth. The Strip kept advertising while the Boardwalk kept being itself.

Keep walking. One more character was waiting near the casino entrance.

One dollar · one prophecy · no refunds

Zoltar was still taking dollars.

By October 2005, the roller coaster had never rolled and the end was already announced. Zoltar kept his post anyway: lights on, cards down, future available for a buck.

Zoltar fortune teller machine outside the Boardwalk casino in October 2005.
Zoltar outside the Boardwalk · October 2005
Zoltar's hands above tarot cards on a carved wooden table at the Boardwalk.
The cards were already on the table.

The machine spoke sixteen fortunes

Ask him.

The real machines cycled through spoken fortunes and dispensed printed cards with lucky numbers. Zoltar keeps the ritual here - every card uses documented wording transcribed from real machines.

Zoltar speaks

Your future is waiting behind the curtain.

Press the button to receive a card.

Your lucky numbers

– · – · – · – · – · –

Play again!

Characters Unlimited’s machines speak sixteen recorded fortunes; surviving card packs contain thirty-seven to fifty-five more. The lucky numbers are for fun, not for wagers. The till remembers dollars only - no money changes hands here.

A beige late-1990s Compaq CRT computer on a night-lit desk, its Netscape browser showing the Boardwalk Hotel and Casino 'wish you were here' homepage.
The casino’s own homepage, glowing on the kind of Compaq that might have booked a room here. The on-screen postcard is the Boardwalk’s own, 2002; the surrounding period-room scene is a modern illustration. Full provenance.

You are here

This address belonged to the casino.

In 2002 the Boardwalk’s webmaster pointed lvboardwalk.com at the front desk, hung this postcard on the homepage, and wrote the only slogan the place ever needed: “This is the fun place to be … wish you were here!”

The address outlived the building. So this website lives where the casino’s own website did, and keeps the guestbook open.

Wish you were here.

Unaffiliated guest commentary · 2005–2026

The reviews are in.

Nobody remembers the Boardwalk politely. They remember it in exact dollar amounts, sticky floors, very strong vodka - and then say they miss it.

¼★ amenities ★★★★★ memory

Unofficial house ratings. The quoted words are the guests’ own.

Swipe this hand of six guest comments

Hand 1 of 8Reviews 1–6 of 48

Reddit · r/vegas¼★

“It was ledgendarily bad.”

- deamon-D
reply

“Quality depended on how drunk you were. Food was always hot.”

- NotAtAllExciting
Read the conversation
Reddit · r/vegas¼★

“I remember the floor being sticky and crunchy at the same time.”

- Minty-Cherries
Read the comment
Reddit · r/vegas5★

“It was just a glass of vodka with a splash of cranberry juice.”

- Mondatta19
Read the comment
Reddit · r/vegas5★

“Overkill but GREAT overkill.”

- Bennington_Booyah, on Purple Reign
one reply later

“I’m sure we met any and all drink minimums!”

Read the conversation
Tripadvisor forum · 20055★

“After a few days ever one is calling you by name.”

- dynamicdueo, after booking the $19 room
Read the 2005 thread
Facebook · former buffet workerNR

“Tourist’s asking how to get to the rides. Sure do miss it.”

- June C.
The May 2024 photo discussion

The fairest one-line review in the shoe

“A little musty near the end. Cheap food. Good place to gamble.”

- Robert C., Facebook · twenty years on

It was cheap. It was small. It was a little shabby, and completely unembarrassed about all of it. If you were there, the postcard rack is still open.

Leave a postcard in the guestbook

The fun place to be, remembered fondly.